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Spring water has long been considered the source of all life. Not only does water play a unique role in determining the possibility of existence, providing life to all beings on the Earth, it also offers a clean and clear taste. Thanks to glaciers and snowy mountains, Kyrgyzstan has huge reserves of spring water. Similarly to water, glass is a pure substance. Glass is also considered one of the safest types of packaging for human health. This material is completely neutral, does not emit any substances or odors, and does not absorb the flavor of the substance packaged in glass containers. In addition, due to the neutrality of the composition, the glass cannot change the taste characteristics of the product.

Task: To create a packaging that reflects purity and virginity of the water. Water without embellishment, unnecessary design and advertising.

Idea: To create environmentally
friendly packaging that will reflect purity of water.

Solution: To create a glass bottle with a texture that imitates the surface of water. The naming of this drinking water brand consists of two words: a kyrgyz word "bulak" ("a spring") and English word "aqua"

Kan Salt's profileI-Media Branding Agency's profile
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Kan Salt