Headjam was engaged to create a brand strategy to achieve GradSchool’s new business and marketing objectives. The aim was to position GradSchool once again as a market leader, and to differentiate them in an increasingly competitive marketplace. Headjam produced the entire brand strategy from identity through to execution. With a clear and consistent visual image, GradSchool is now seen as modern and progressive and appeals to a wide audience of postgraduate degree seekers, from the recent graduates to professionals.

GradSchool now attracts more than 5000 students from over 60 countries.