What you’ll see below is a collection of the final designs that were chosen by Castillo. The brief I was given asked me to keep the original logo and copy points and to also include a map of Puerto Rico. Redesigning a brand or product label can be tricky because while you need to provide something fresh and exciting, you also need to maintain elements from the original design to keep the overall look and feel cohesive with the rest of the brand.
To showcase this project, I decided to take a slightly different route. Instead of photographing the designs, I recreated the bottle/labels in 3D keeping it as realistic as possible. I was able to add in different environments and angles and create a floating effect which I think really highlights the details of the bottle and label design without distraction. I also added in some gels to the lighting to bring out the color of the flavored rum. The combination shot was especially fun to do, bringing together all of the vibrant hues and tones.
I learned a lot from this project, challenging myself to stretch beyond what I was used to and brainstorm new ways to showcase my work. I hope you enjoy!