A business portrait is a modern tool for todays branding needs, where the focus of the photograph is the personality inside the person captured. A business portrait is a specific type of portrait. It is an image that portrays a person as he is, however simple or stylized the image might be

Portrait photographs are now being used for professional social media such as LinkedIn, castingworkbook and the section about us page or our team in most websites. Portraits are photographed by professional head shot photographers to illustrate the personality inside the business executive, musician, politician and so forth.

Corporate headshots similar to those used by actors. These images are most often produced digitally and distributed electronically, though some companies still favor displaying a printed version. Lighting for corporate headshots is simple and nondramatic, but flattering. Traditional headshots are still taken in a studio setting, though shots "on-location" or "in-the-field" continue to increase in popularity. In both cases, backgrounds continue to be simple. Subjects are often shown head-to-midchest, or from head to just above the waist.

Corporate headshots serve a variety of purposes, including:

 

Annual reports

 

(Nonstandard) resumes

 

Corporate catalogs, brochures and advertising collateral

 

Company publications and websites, internal and external

 

Press releases and other announcements

 

Marketing materials

 

Articles and newspapers