Using a warm winter colour palette we shot on a white cyc, comping each photograph

onto the intended colour using a soft vignette to add a level of depth and to focus in on the product.

Signage was developed to call out the two main drivers for the season: denim and sherpa fleece hoodies. Price points are prominent with features and benefits that aim to highlight value of the range.

Photography by Damien Bennett & Ben Pyke  |  Retouching by Ken Liu  |  Styling Robyn Ewing  |  Studio Sun Studios + Best&Less In-house Studio