Terrible is an illustration brand born out of a long creative block. Originally thought into existence by clinical psychologist and illustrator Kristal S.; terrible was conceived as her creative outlet and as an exercise to let go of self-criticism and self-doubt. The name “Terrible”, as in terrible illustrations became the preamble for the brand’s vision and concept. Currently, the brand strives to inspire others to dive into their own creative powers, one terrible drawing at a time; while creating merch like stickers, temporary tattoos and more.
The identity for this project creates a sense of playfulness, experimentation, and an anything goes attitude. Furthermore, through the use of its own stickers to brand its shipping packages, the brand gives the impression of a friend sending you goodies.