This is the rebranding project for Bodrynia, natural drinks made of willow-herb.
Bodrinya is produced to renew the popularity of national drinks and bring brand new tastes to the market. The graphic style of the project has special old Russian graphic elements and trendy features, attractive for young people.
The concept is based on the face of Russian bogatyr (national epic athlete), which is explained by the naming of the drink. The product line includes
8 tastes, each of them represented by special bogatyr on the bottle. The character's stylish beard is made of berries that match the taste of the drink.