Satoyama Marugoto Hotel
"Satoyama Marugoto Hotel"
Noto Peninsula, which was certified for the first time in Japan as a world heritage site.
We are doing branding of "Satoyama Marugoto Hotel" which opened in Wajima city in Noto peninsula in 2018.
By centering on the historic theater with roof of 170 years built, and considering the whole area as one hotel,
For tourists, it is a place where you can experience the rich nature of the Noto Peninsula.
Furthermore, by building a cooperative system with the people living in Wajima city, it also functions as a place of community formation connecting to the next generation.

When listening to the idea from client, it suggested that attention to local residents should be taken at the same time as appealing to tourists and cooperating organizations.
In the design work, it was based on easiness to understand and ease of deployment.

Before opening, we make official social networking with official social networking site,
While opening up the process until the opening of business, while giving expectations, dispel the concerns of neighboring residents and cooperators.
I made a place for information provision and coverage application.

While regional branding has been actively performed throughout the country, one business entity is conspicuous due to the traditional design method, and the phenomenon that the region and friction occur is also seen throughout the country.
In other words, it is difficult to say that unless only one business entity is beneficial, but also the environment surrounding the business entity is not activated at the same time, it is truly a regional branding proceeding.

At Satoyama Marugoto Hotel, based on Kaori An, a restaurant, we have a system that enables us to taste the wisdom of old-fashioned lifestyles by arranging the local experiences of experiential spots and using materials mainly for local people.
It is involved not only from design work but also from consulting, so that the community of Satoyama Marugoto Hotel is one of the model cases of future Japanese living.

Satoyama Marugoto Hotel
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Satoyama Marugoto Hotel

Noto Peninsula, which was certified for the first time in Japan as a world heritage site. We are doing branding of "Satoyama Marugoto Hotel" whic Read More
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