Poplab is a research and development laboratory for architecture and design that uses digital manufacturing tools to create innovation. In Poplab you design, build, write, learn and above all you do that thing that is easy to call "research and development", but for which it is necessary to regain the full meaning.
Each project - every person, every thought - is molded thanks to the mixture of these factors, with a vocation for parametric design as a vital tool for the construction of open and relational systems.
Supported by the Poplab team, we built a system that reacts to the impact percentages of their five activities by proportionally filling a project space, a modular grid, which from time to time interprets the DNA of each individual project by scope, depth, structure.
Motion graphic video to present the new identity
NodeBox developer: Daniele De Rosa
Sound Designer for video music: Leonardo "Doub7e" Lazzarin