Making Words Work
In our redesign of the brochure, we made it much more user-friendly by prioritising the name of the show/work and differentiating it from the artist’s name. We jazzed up the content with editorial pages to create impact and simultaneously provide relief from the brochure listings.
The revamped and refined brochure structure and the use of imagery, icons, bold type and disruptive page orientations throughout, mirrored the festival’s fresh approach and helped the reader to easily navigate its event listings. The unadorned cover and the distinct colouring highlighted the artists, while the rigid, oversized type set the pages alight.