Panda cigarette package
Panda cigarette package is designed for warning people about the harms of smoking.Panda Cigarette is designed to warn users about the dangers of smoking , which has taken the world's first NXT-GEN award at 12th Pentawards, the world’s most prestigious packaging design competition.
Before it is unwrapped, the pack shows an image of a cute black-and-white panda head printed on transparent film. Then, as the cigarettes are pulled out one by one , a dark panda's skull gradually appears in sharp contrast to the white background.
Children are instinctively attracted to pandas, so this before-and-after contrast between a cute panda head and a horrible deathly skull is a much stronger message for them than conventional health warnings. If they learn to avoid cigarettes at a young age, they are less likely to grow up to be smokers.
The NXT-GEN Award provides a platform for the next generation of packaging design talent to showcase its skills on an international stage and to the biggest influencers in the design business. It also underlines the Pentawards’ commitment to champion the best new entrants to the global packaging design industry and their work, and promote careers in the sector to future generations of students.The winning student will receive an all-expenses paid trip to attend the Pentawards Gala Ceremony.
Last year’s winner, Yu Chen of Hubei University of Technology, was the first recipient of the NXT-GEN award and he received his award at the Guggenheim Museum in New York. This was a priceless opportunity giving the young Chinese graduate designer an invaluable level of exposure for his concept on the ‘Panda Cigarette Package’.
