Viplav Upadhyay's profile

Pravdaa Brand Identity and Marketing Website




The Story
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Pravdaa People is an organization offering expertise in the niche area of Talent Acquisition and Employee Background Screening (EBS) services.

Pravdaa People is likewise industry’s driving supplier of Risk Administration and HR solutions for associations all through PAN India. We have more than 40 years experience hiring of suitable candidates and also overseeing risk that could possibly hurt your business or endeavor. 

We understand the valuable business needs of our Clients and strive to provide the best solutions adaptable to ensure smooth business operations. An efficient team of professionals with proven expertise in sourcing talents and conducting world-class background screening to the corporate sectors. We excel in catering to diverse industry segments and developing seamless working partnership with high quality conscious companies.








The Metaphor
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I start visual identity work with deep research of brand metaphors and attributes. Pravdaa came up with twenty main attributes to describe themselves, and for each attribute we had five supporting descriptions. My collaborative work with Pravdaa team led me to three strong attributes: V-letter, Verified, and Enthusiastic People.







Symbol Construction
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Whether you believe in the Golden Ratio or not, our experience is that this
technique helps to build balanced, aesthetic shapes.












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Pravdaa Brand Identity and Marketing Website
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Pravdaa Brand Identity and Marketing Website

Published: