no kiss, no fun - a campaign to promote better kisses
Kissing can be the most beautiful pastime in the world.
But sometimes, our minds can get in the way. Especially with inexperienced kissers, self doubt and insecurities can arise. Movies and social media shape our expectations of how the perfect kiss should look like and create fear of failure. Millions of how-to-kiss tutorials prove that people are looking for advice.
"No kiss, no fun" is a campaign that encourages digital natives to discover what feels good and discover their personal preferences - regardless of what social media define as the perfect kiss.
A set of playful post cards and posters was created to gain the attention of digital natives, make them pause for a moment, reflect about their own experiences and fully enjoy their next kiss.
This was a first year student project.
