BRIT(ISH) - Visualising the UK through typography
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Product Design


BRIT(ISH) is a statement led collection exploring the current climate of the UK. Through the use of playful typography, the collection visualises real insights and anecdotes about how it feels to be British today for young people. We designed clocks for optimists with an extra hour in the day, and clocks for nihilists where time felt meaningless. Fragile tape was turned into scarves to comment on Brit's ability (or not) to express their feelings. Various screenprints attempt to bring phrases like 'Life feels like a balancing act' to life. The posters are AR interactive, making language and culture interactive and real. The insights behind the products come from the everyday, so in turn the campaign photographs were taken on the streets of Leeds, UK to return the products to where the insights were found. 

Design & Creative Direction Isabel Lea
Photography & Film Jacob James
Project Client Adobe Creative Residency
Shop the Collection studioatypical.com



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BRIT(ISH) - Visualising the UK through typography
316
4484
18
Published:

BRIT(ISH) - Visualising the UK through typography

BRIT(ISH) visualises the state of the UK using playful typography. Design products such as screenprints, clocks and scarves reflect insights and Read More
316
4484
18
Published:

Tools

Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Copyright Info

Attribution, Non-commercial, No Derivatives

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