During these dinners the professional offers the opportunity for customers to try different wines and sparkling wines, introduces relevant information to the customers, who enjoy a pleasant evening among friends while absorbing the entire intrinsic oenology culture. It is an intense experience for lovers of cooking and farming.
We believe that the brand "mallmann" needs to be built using elements that carry its own history and also with element connected with the drink. The universe of wines is very rich. Each wine has its own history, its trademark, a unique taste that is printed on the taste buds throughout the tasting process.
The complexity of this drink is what gives the sommelier all responsibility for the craft, to guide, instruct and help people to admire and understand the drink until its last drop. This had to be included in our creative process.
This name was widely used in Germany in the Middle Ages, where almost the entire medieval borough of the ancient Holy Roman Empire had at least one Müller inhabitant (another variation for Mallmann). Although there were mills all over the world at the same time, each had a different function, from energy harvesting, flour making, or water drainage, and each had a different format.
We believe that the mill is a strong representation and very connected with the whole history of the name. For this reason we chose to use it to represent the brand.
The most used in Germany was the Stellingmolens (Raised Mill), it was a tall model, built on high pedestals, so that the blades remained at a height adequate to receive the wind. This was also characterized by a platform around the mill, which served as a passage to adjust the tarps, to collect them, to put a brake, among other adjustments.
It really was a very elegant model, and it was remarkable for being higher than the other mills, which made it unique. To make the brand even more unique, we chose to draw by hand the symbol as part of this manual / sense that we want to add to the mallmann brand.
A experiência sensorial deve fazer parte da construção da marca. Para isso fomos buscar inspiração no próprio vinho. As cores e os tons da bebida que fascina e apaixona pessoas ao redor do mundo são um dos seus principais apelos.
We wanted to transcribe these colors to the paper, in an organic and gentle way, to make the complexity of the beverage somehow part of the brand's visual identity. For this we elaborate a process where we could capture the essence of the drink, its nuances, colors and mixtures.
We used 02 different varieties of wines and mixed them with a sheet of white paper underneath. We let the drink find its way, intertwine and decant.