Rexona Branding and Packaging revamp
The brief was to add evergreen Romance to the pack and highlight the ingredient story.
Sliky soft touch Mood board
soft white silk and creamy texture of ingredient image can be juxtaposed.
Dreamy and magical moments feel. Windy, Slow motion, Soft lens, out of focus these are the camera treatments given to a romantic moment. We have tried to replicate the same in pack.
Mood board of how romance is captured visually
Rexona Branding and Packaging revamp
11
141
1
Published:

Rexona Branding and Packaging revamp

Revamp of branding and packaging. The brief was to add Evergreen Romance to the pack and highlight Ingredient story. The criteria was not to alie Read More
11
141
1
Published:

Creative Fields