Garofalo
Services: Packaging design
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This packaging design project consists in the creation of a new range of sauces, pestos and meat sauces for Garofalo, a Neapolitan company producing pasta.
The new line of products must be intended for both Italian and foreign markets and must enhance the Made in Italy and the good food culture. So, the concept at the base of the product line focuses on a local characterization: Naples and its culinary tradition are at the center of the project's communication strategy.
The range of Garofalo sauces is inspired by the artisan skills of local producers and recipes handed down for centuries.
For this reason it was created a sort of storytelling that tells the human aspect of Neapolitan cuisine, together with the values of authenticity, local tradition, quality, craftsmanship, transparency, which also clearly emerge from the graphic elements of the visual (colors, characters, decorations,...).
