A fictional coffee shop inspired on the Coffea arabica species etymology, which relates to the Arab culture. The entire visual identity was based on some of its elements.
The main typeface was modified -- as one could see in the "A" -- in order to maintain the Arab influence. The symbol was based on geometric shapes that form patterns that can be seen in architecture and fabrics. The color palette itself was based on colors found in actual fabrics during the visual research.
