We used the presidential inauguration to build hype for a heavily political video game franchise. The insight? All US presidents take an oath, but the game's protagonist – Sam Fisher – is the one who helps them keep it.
A pre-roll webfilm built anticipation for the title's release and encouraged online preorders.
Posters were developed for social media to tease Blacklist's plot, which centers on Sam Fisher's covert orders from the President to foil terrorism by means that are sometimes ethically questionable.
