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    Let Eule Be Your Guide.
Eule Travel Guide, Mobile Application
Study on Brand Association
The journey of the brand, much like any journey, began at a single point. From this single point Eule has since evolved to become the polished existing logo and identity system that it is. Of course every journey requires stops along the way and Eule is no different:
Rings of Association
Client Brief
Persona Collage
Library of Logos
Image Marks
Each of these “stops” if you will, helped me to create a travel guide phone application that relates to the word I was given--Eule. (Meaning Owl in German) Browse through my sketches and see how the brand has evolved.
Initial Sketches: