🦅 AB InBev + 🌾 Anadolu Efes. Two large brewery companies
have merged into one. So it required the creation of a fresh logo
and a new visual identity.

The main goal of this rebranding was to maintain the recognition of both
companies. That's why we have chosen orange and blue as major colors:
orange refers us to AB InBev company and blue – to Efes. New logo
font inherits characteristic lines of both old ones.

Else, now the new sign acquires a strong semantic metaphor – logo fully
reflects the company's activity. Just watch the video down below and you'll 
get the whole idea:​​​​​​​​​​​​​​

When the beer
goes dark
AB InBev + Efes rebranding conception