Client : Nebula Nutrition LLC,
Brief : Beep..Beep..Beep...."...We deliver food from all corners of the galaxy. Not all products are made equal. We manufacture the product itself in Sri Lanka on organic farms with next level technological advancement. We speak to our customers as aliens. Our customer service is key here...and we are going to compete against the pretty strong competition. Although we want the product to stand out a be unique. It still needs to convey a fresh, healthy, organic, natural, ground like brand... You understand right?..."
We might later tell a story about bringing the powder from Mars and farming it on Sri Lanka..."Beep..Beep..Beep.
Tamasalogy : Once upon a time, far far away from the corner of Israel, team Tamasa got a mail, one of the most exciting brief to transcend into an innovative packaging design. Their target audience is urban and health-conscious families from the USA to start with followed by other countries in near future. The company wanted us to research the health-conscious mindset of those countries before putting our thoughts on paper.
Our 'healthy' research shows some hidden facts which have changed our mindset for packaging design concept. So, after many meetings on the Mars and Starwars shows on the Venus, we came to the conclusion to create nothing but the simple translation of the brief.
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Ideation : Pooja Thakkar
Creative Direction : Chirag Thakkar
