THE REVOLUTION WILL BE TELEVISED. In the midst of the current mega-convergence of everything on the big screen in your living room, companies that already have a box attached to your TV to play games with would like to position their equipment as the new universal hub.

 

This video is aimed at advertisers, positioning Xbox as the natural next step in the history of television. With Xbox Live, you can now engage in such activities as watching movies in a shared space with friends around the world—while making snarky comments to each other.

 

And there are many previously unimagined ways for advertisers to weave their messages into this stream of content. It's a brave new world, marketeers!

My role: Writer