GoEast! Eastern Design Conference – brand and visual identity
“In central Europe, design is at a crossroads. It is 15 years since the collapse of communism and the arrival of democracy and the free market and a great deal has happened in the design communities of countries such as the Czech Republic, Croatia, Slovenia, Poland and Hungary…
There is a chance not simply to produce a local imitation of western design, but to develop goals and ways of working which have their basis in the visual histories and cultural concerns of the region.”
Eastern Design Conference showcases local projects with global impact from design and business viewpoints simultaneously. Definition of ‘East’ is best represented through the optics of geographical and market-related outskirts. Geographically it’s Central and Eastern Europe. With design being a world-wide phenomenon, the market-related outskirts are defined by our local eastern ways of doing business in a post-communist business environment. Eastern was founded to explore and define this relationship and will be taking place on 26–27th October 2018 in Košice.
The identity of the conference is made in the spirit of organic and continous design. We believe in continous interlinked design processes where the steps are organically linked and created along casual relationships that are not timed but the actual need when real-life situations provide specific, related solutions to the previous steps of design process. The brand and visual identity was built with 3 main elements: characteristic, east-west typeface, highly specidfic eastern colors and finetuned unique eastern repetition.
Typeface – Woodkit
First component of the identity is award winning typeface called Woodkit (designed and produced by Ondrej Jób), contains 3 families (Solid, Print and Reprint) with 6 six distinct styles covering various alphabet designs, components and miscellaneous ornaments.
“From both aesthetic and functional reasons, the most important feature of Woodkit is that every single glyph fills a square, not just horizontally, but also vertically. This is a reference and an homage to the physicality of the real life wooden blocks. It didn’t only induce some new and unexpected constructional solutions, it also gave the final font broad versatility, mutual interchangeability, many visual treats unavailable in proportional typefaces and most importantly – playfulness.“
Colors – cool ceramics from Pozdišovce
The unique, characteristically colored palette is the second visible and decisive visual element in our identity. The inspiration came from a small village in Eastern Slovakia called Pozdišovce, the old producer of the traditional ceramics. We reuse 5 original colors (blue, red, green, white and dark grey) picked from ceramics and extended existing palette with plus one, yellow, which was never used in traditional ceramics from Pozdišovce.
Repetition – Tribute to Oldřich Hlavsa
Various identity elements, email newsletter illustrations, Facebook graph, Instagram Story illustration, Twitter headers, speakers ID cards with T-shirt design.