Avendus is a leading new-age provider of financial services with an emphasis on customised solutions in Investment Banking, and more. As the company pushes boundaries in empowering high performing entrepreneurs, wealth creators and pioneers of the new age economy, the objective was to transform and realign their brand and culture.
Taking Inspiration from risk taking and action making we developed a brand exercise that would translate their brand essence “next is the only level”.
The office design, was envisioned to be an achievement centre. Each zone was crafted with a distinctive language that fueled team-spirit to reach for the next level.
Graphical abstractions that symbolised the “next level” were the basis on which the look was further developed. Every look and design depicted a metaphor for risk, action and finally the act of rising to the occasion. All this, while making a positive impact on employees.
At Avendus, spaces are carved to inspire teams and breathe in their culture. We brought in fun and interactive new way that was tossed around indoor games but created a completely new mix. Each space acts as a catalyst and fuels the spirit of challenge to drive the team to the next level. Life sized installations mirror the values of excellence cherished at Avendus.
Café Burp at the office premises declared itself as a happy place from the word go. The partition wall inside the same utilised as a source of positive energy at the break out area.
Client: Avendus Capital Pvt. Ltd.
Agency: Leaf Design
Credits: Sumit Patel, Sandeep Ozarde, Sourajit Sengupta