Charles Millar
Identity created for one of the UK’s leading ecommerce trainers.
Charles Millar is an entrepreneur, investor and ecommerce expert, with a proven record for creating successful online businesses.
The identity takes a typographic approach, featuring a simple logotype that references the nature of Charles's business through an ascending bar chart, which makes use of 3 vertical lines within his name.
The identity takes a typographic approach, featuring a simple logotype that references the nature of Charles's business through an ascending bar chart, which makes use of 3 vertical lines within his name.
The device is used across various applications, both as a standalone logo mark, whilst also being literally brought to life through promotional artwork and branded documentation.
