App promotion for Trainline
To push awareness around the many features that the Trainline app has to offer, we designed assets for a Facebook collection in the same style as the Coach campaign.
When writing the script, the challenge for the copywriter was to find words that would contain the word 'app' as I wanted to highlight these in the typography, almost like obvious subliminal messages.
The four tiles underneath the Facebook animation would lead to separate canvases. Each canvas would explain the product feature in more detail.
Concept + Design
Lisanne Pinfield
Copywriting
Sarah Clayton
Lisanne Pinfield
Motion
Jonathan Ly
