Pop Art began in New York during the early 1960s. The movement wanted to redefine identifiable images from mass media and popular culture that drove art into a major shift of modernism. (TheArtStory, 2018) The subject matter that was used were common objects and people of everyday life which strengthened popular culture at the time to a higher level of fine art. (TheArtStory, 2018)
It sought to obscure the view between ‘high’ and ‘low’ art and break the boundaries that separated them through the concept they believed that neither form was less influential or more important and that there is no hierarchy of culture within art. (TheArtStory, 2018)
Pop art promoted the sense of optimism during the post-war consumer boom at the time. (Artyfactory, 2018) It referenced themes such as pop music and youth culture. (Artyfactory, 2018)
It was portrayed by the art world at the time as young, brash, hostile and fun due to its interest in mass-production, mass-media and mass-culture. (Artyfactory, 2018)
It was renowned for bold imagery, bright colour palette, and repetitive approach that was incorporated in some of the artworks. It also took unconventional approaches through the use of collage and comic book adaptation. (MyModernMet, 2018)
Key Artists of the movement were Andy Warhol, James Rosenquist, Roy Lichtenstein and Claes Oldenburg. (TheArtStory, 2018)
Image 1: BLAM; (Lichtenstein, 1962)
The image above displays an example of Pop Art by Roy Lichtenstein , BLAM challenging the view between ‘high’ and ‘low’ art and break the boundaries that separated them through the use of the comic book of All American Men of War (#89) by Russ Heath. We can also see the renowned style of bold imagery and a bright colour palette. One can see how popular culture was strengthened to a higher level of fine art and promoting the sense of optimism during the post-war consumer boom at the time.
Pop Art in Contemporary Fashion Design
Image 2: Roy Lichtenstein-inspired Moschino Collection; (Moschino, 2014)
The image above displays an example of Pop Art in Contemporary Fashion Design by Moschino and depicts a Roy Lichtenstein-inspired Moschino Collection. One can see how Pop Art has influenced fashion through apparel that displays comic book onomatopoeia and style related to Roy Lichtenstien. It also stylizes the bold imagery and a bright colour palette and one can also be described as young, brash, daring and fun relative to how pop art was depicted at its time.
Bibliography
Image 1: Lichtenstein, R. (1962). BLAM. [Image] Available at: https://i.pinimg.com/originals/9c/09/ca/9c09caa8e7b956d019b922738f507a3c.jpg [Accessed: 31 August 2018].
Image 2: Moschino, F. (2014). Roy Lichtenstein-inspired Moschino Collection. [Image] Available at: https://www.askthemonsters.com/wp-content/uploads/2015/10/moschino2-1024x775.jpg [Accessed: 31 August 2018].
Artsy. 2018. Pop Art | Artsy. [ONLINE] Available at: https://www.artsy.net/gene/pop-art. [Accessed 31 August 2018].
Artyfactory. 2018. Pop Art - the art of popular culture. [ONLINE] Available at: http://www.artyfactory.com/art_appreciation/art_movements/pop_art.htm. [Accessed 31 August 2018].
Lessi, B. 2015. Pop Art and Fashion: Painting on Clothes – and on Life! | Ask The Monsters. [ONLINE] Available at: https://www.askthemonsters.com/pop-art-and-fashion-painting-on-clothes/. [Accessed 31 August 2018].
MyModernMet. 2018. What is Pop Art? - 7 Masterpieces That Define the Pop Art Movement. [ONLINE] Available at: https://mymodernmet.com/what-is-pop-art-definition/. [Accessed 31 August 2018].
Tate. 2018. Pop art – Art Term | Tate . [ONLINE] Available at: https://www.tate.org.uk/art/art-terms/p/pop-art. [Accessed 31 August 2018].
TheArtStory. 2018. Pop Art Movement, Artists and Major Works | The Art Story. [ONLINE] Available at: https://www.theartstory.org/movement-pop-art.htm#concepts_and_styles_header. [Accessed 31 August 2018].
