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    Black Light STR Bottle Event Campaign The Heineken Black Light STR Bottle was launched bi-coastally at the “Heineken Inspire” event in Los Angel… Read More
    Black Light STR Bottle Event Campaign The Heineken Black Light STR Bottle was launched bi-coastally at the “Heineken Inspire” event in Los Angeles and the “US Open Player Party” in New York City. In Singapore, it was unveiled as part of an experimental concept ‘The Truth Booth’. Like the STR bottle, which revealed its hidden side under UV light, the Truth Booth featured an interactive screen prompting visitors to reveal their innermost secrets, which were then uploaded onto Heineken’s Facebook page for online voting. Read Less
    Published:
Agency: Iris Worldwide
Creatives: Joan Lau
Client: Heineken
Category:   Experiential, Outdoor, Print, Press
2011
Black Light STR Bottle Event Campaign

The Heineken Black Light STR Bottle was launched bi-coastally at the “Heineken Inspire” event in Los Angeles and the “US Open Player Party” in New York City.  In Singapore, it was unveiled as part of an experimental concept  ‘The Truth Booth’.  Like the STR bottle, which revealed its hidden side under UV light, the Truth Booth featured an interactive screen prompting visitors to reveal their innermost secrets, which were then uploaded onto Heineken’s Facebook page for online voting.