Newlywed couples are a prime target for home appliance brands. But in a country where divorces in first year are so common (3.6% in 2018), Regal appliances are perfect, since you can return them without any questions asked. Your marriage may fail due to an unhappy mother-in-law or an unfaithful significant other; but at least you have 3 months money back guarantee.


2018 Crystal Apple Festival - Print / Consumer Durables - 1st Prize

Regal - Failing Marriage
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Regal - Failing Marriage

Print campaign for home-appliances brand Regal, promoting failing Marriages.
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