Kinder package redesign
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    The package of Kinder chocolate, which remains unchanged for many years is well known to everybody. It is easy to remember the boy with the blue … Read More
    The package of Kinder chocolate, which remains unchanged for many years is well known to everybody. It is easy to remember the boy with the blue sweater on the cover. However, I think there are many more opportunities concerning the design of this package. Driven by this thought, I have designed a new edition from a different view. My aim was to create a colourful and more friendly design for children, which inspires them to play and create. There are four monster faces on the boxes, their teeth represented by the chocolate bars. By changing the bars, different type of grimaces can be achieved, thus inciting children to play with them. Read Less
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EN

The package of Kinder chocolate, which remains unchanged for many years is well known to everybody. It is easy to remember the boy with the blue sweater on the cover. However, I think there are many more opportunities concerning the design of this package. Driven by this thought, I have designed a new edition from a different view. My aim was to create a colourful and more friendly design for children, which inspires them to play and create. There are four monster faces on the boxes, their teeth represented by the chocolate bars. By changing the bars, different type of grimaces can be achieved, thus inciting children to play with them.

HU

A mindenki által jól ismert Kinder csomagolás külalakja szinte változatlan évek óta, bárki könnyedén felidézi a kék pulóveres kisfiú arcát a dobozról. Azonban sok lehetőség rejlik még a csomagolás megjelenésén, ezért kapva az alkalmon terveztem egy új változatot, más megközelítésből. Célom egy színesebb, gyerekekhez közelebb álló karaktervilág felépítése volt, amely egyben játékra is készteti őket. A csomagolásokon négy szörnynek az arca jelenik meg, melyeknek fogait maguk a csoki szeletek alkotják. A csokik variálásával újabb és újabb grimaszok rakhatóak ki az arcokon, ezzel beindítva a gyermekek fantáziáját és a játék iránti kedvüket.




Graphic design & Photos by Veronika Végh
2018
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