University Contest Project / Finalist
Identity for Solits Solid Surfaces, a Sabadell company specialised in bathroom and kitchen products with an innovative system of moulds developed by themselves, that allows them to produce unique products at a very competitive price both in small and large runs.
The main purpose was to create a brand that matched the professionality of the company, and communicated the quality of its products. After analyzing the company's products, I found a series of characteristics that would allow me to materialize the identity. These were the geometry of their shapes, the rounded finishes and the wide edges. From these characteristics it was clear that the typography chosen would be a sans serif, with a rounded finish and a bold weight, just the characteristics of the All Round Gothic typeface on the Demi weight.
For the corporate color I base on the gray gradients of the shadows that are created in the products when they are exposed to natural light. Through a gradient of 100% to 30% of the Pantone Cool Gray 5 I can convey this idea.
The business cards are intended to convey two ideas. The first is the variety of shapes that they can make thanks to their innovative system of moulds. To communicate this effectively, instead of making a single card, several models are created from shapes that remind of the product they manufacture. In addition, each model would identify a sector within the company. Secondly, these forms are embossed to reinforce the fact that the company makes physical products, and also to create from natural light the corporate colour that I have explained previously.