banking terms in a chocolate box
Moratorium, Depreciation, Seniorage, Hedging… Have you ever heard any of these before? If you wonder, these are some bank-related boring terms. But they don’t have to be. If you define them in plain english, it won’t be. That’s what İş Bank did. (Nice job İş Bank!)

But wouldn’t it be nicer to put them in a simple, easily readable and eye pleasing design? That’s what we did. (self high five!) We also put it in a sleek box that looks like a chocolate box. After all, “life is like a box of chocolates. You never know what you’re gonna get.”
The same goes for this glossary. Knowledge (or business terms in this case) remain unknown until you dare to grab a bite. No matter how scary it looks before, one you taste it you always ask more.

Those who uncover this box will find full of delicious recipes prepared by master chefs. Bon appetit!

brand: iş bankası
agency: insprad
creative director: murat miroğlu
art director: selin çolak, furkan pehlivan
editor: cansu özyurt
brand manager: yağmur taç
dictionary of banking terms