About the project

Voltage® is an exclusive SupplyLabs® whey-protein shake line. The shakes are available in three flavours: strawberry, blueberry and chocolate.

Our goal with Voltage® is to create distance between our brand and what is already on the stores, raising the bar for the competitors and being the next level of supplements brands.


STRATEGY

Our challenge while creating the Voltage® brand was how to place a product in a already full segment wich the players were already using the same consumer-drives for their products. As a result we chose to distance our brand from the segment cliché creating a fun, easygoing line.


TONE OF VOICE

What if hapiness is a drug? Our goal is to see the concept of bodybuilding in a different point of view. Is to explore and want new experiences in this segment wich is very antiquate.

Our brand has a fun, daring, questioning and vibrant approach.


EXPLORABLE IDENTITY

We didn’t designed just one single logo for the brand identity. We created a system that can be explored in a variety of channels connecting the analogic and the mechanic also exploring the concept of fun without loosing its strength.

This system was designed to channel the inspiration we’ve got from the biggest moments of bodybuilding and the sport timeline in many ways like shapes, fonts, graphic elements and illustrations.


Creative Direction/Art Direction/Design: Lucas Gregorio​​​​​​​
Product Design: Lucas Gregorio​​​​​​​, Guilherme Duarte
Illustrations: Pietro Fontana [Rijksmuseum Collection] 
3D Modeling/Shader/Lighting/Render/Post-Production: Guilherme Duarte

Voltage® - The Evolution of Modern Training
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Voltage® - The Evolution of Modern Training

Brand Identity for a supplements company based in São Paulo.
314
2332
27
Published:

Tools

Creative Fields