Pam Blizzard was a web designer and WordPress aficionado. Looking to provide new and existing clients with more valuable marketing strategies, she felt it was time to rebrand.
We discovered that Pam was making her clients realize, more than anything, that they didn't understand their customers well enough. Together, we built a brand and position around the idea that understanding your customer is top priority.
A new name was needed to link to the new position of the brand. We landed on Center Nexus. Center, representing customers as the primary focus and nexus, representing the link between the client, Pam, and their customers.
The triangle was chosen for the icon for two reasons. One - to represent three components. Pam, her clients, and their customers. Two - it was flipped upside down to represent the digital sales or leads funnel she will likely creating for them.