MANTRA Sport is the creative practice of Dawn Broadbent. Dawn graduated with First Class Honours in Graphic Design from the University of West England in 2018, and now lives and works just outside of London. With recreational sport dominating much of her personal life from a very young age, Dawn’s curiosity for its pertinence in our everyday lives naturally fed into her professional work. Subsequently, she decided to dedicate her creative practice to exploring the intersection between sport and culture. And so, Mantra Sport was birthed. Projects so far have investigated the role ego plays in sport, racism and homophobia in professional football, and visual impairment in velodrome cycling.​​​​​​​

MANTRA's identity was inspired by the positive affirmations of a few of the most iconic athletes as well as Dawn's own personal mantras. 





MANTRA Sport
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