Western Union | Random Acts of Giving
On November 9th, 2009, Western Union launched it's Random Acts of Giving promotion celebrating the holiday season. And while the core of that campaign was to acknowledge that things were difficult in the US at the time (we were coming out of the Great Recession of 2008) and to bring some holiday cheer by distributing $250,000 in $50 increments in the form of a Western Union Visa Gift card. What we created, was a wildly ambitious two month long transmedia sprint all headquartered out of a rolling headquarters that we drove 11,000 miles across the country and back.
In doing so, Western Union teamed up with recording artist Wyclef Jean and designer Chase, who designed a custom wrap for an RV and sent it out across the country with filmmaker Julian Rad to spread the news and to give out $50 Western Union Visa Gift Cards to the people they meet.
Western Union | Random Acts of Giving
Client: Western Union
Producer: Brian England
Agency: TBA Global
Creative Director/Director/Shooter/Co-Van Driver: Julian Rad
Co-Director/Shooter/Co-Van Driver: Jeff Bernier
Editor: Julianne Berg
Van Wrap Design: Chase
Executive Producer: Michael Moroney
Producer: Kate Burgess
Production Manager: Shannon Dhepyasuwan
