Bow and Arrow - logo design & brand identity
Nike Lorenz is an international field hockey star, multiple time national champ, olympic medal winner and also happens to be my little sister. Therefore, of course I was thrilled when she asked me to design a logo for her. Her goal is to build a recognizable brand and will soon be releasing her very own clothing and equipment line featuring this logo.
The idea behind the logo comes from Nike herself. One of her main mantras which fuels her through competition and other challenges is the bow and arrow - which to her stands for, you have to be pulled back before you can spring forward. Or in other words, what goes down must come up. The eye was added to represent her honesty and moral conscience while the lotus adds a touch of grace and purity.
THANKS FOR VIEWING!

- Yaya
Bow and Arrow - logo design & brand identity
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Bow and Arrow - logo design & brand identity

Logo design created as the first step of a new brand identity for Olympic medalist Nike Lorenz.
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Published:

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