Branding & Packaging
Animal Garden is an apulian pet shop with an experience confirmed by the customers’ satisfaction. It offers the classic grooming service for dogs and an absolute new addition that is the playroom where people can leave their dogs for some hours. The knowledge of the staff allows to display quality food on the shelves and permits to give advices for the right management and care of the pets. The new corporate image of the store outlines a more modern vision in business communication starting from the new dynamic and intuitive logo. Using a bright color palette, the brand captures the attention of the consumers both offline (poster, stationary, packaging) and online (social advertising). Animals become the absolute protagonists of this new visual image. A horse, a parrot, a dog and a cat with a geometric shape are animated on the promotional campaign but also become the key elements of a pattern destined to cover some walls of the store. Animal Garden, much more than a store. This is a project of Excape Collective, the creative duo formed by Silvio Girolamo Studio and Studio Dada.