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    Ford corporate sponsorship with Toronto Maple Leafs, Raptors and Edmonton Oilers
Ford Drills & Skills
TV commercials + Prints
Ford of Canada is dedicated to supporting community initiatives. One of which is the Drills & Skills program, which offers local hockey and basketball teams the opportunity to train like professional athletes, learning from professional coaches, trainers and the athletes themselves. 
The Drills and Skills program can teach kids a number of valuable sports and life lessons. And they have a chance to train like a pro for a day. Unfortunately, all the practises and drills don't cover media training. Which is where we decided to let the kids try their best to field questions from the press. We can teach them almost everything.
Client: Ford of Canada
Israel Diaz
SVP CD: Trevor Schoenfeld
ACD: Martin Dessureaux
Art Direction: Martin Dessureaux, Mike Lonam, Aaron Doyle
Copywriter: Trevor Schoenfeld, Matt Antonello, Matthew Brodie