MAIN LOGO (CORE DESIGN)
This logo was created to be used in multiple case but to be the initial setup of the brand. KELA has other a series of ventures that will all share the same core logo but have additions made to it. The overall desing needed to be universal in the various markets while displaying a modern feeling to it.
MAIN LOGO (WITH ADDED COMPANY EXTENSION)
This is the combination of the brand logo with one of the companies added to it. Because a it was mainly a name the idea was to add WHATEVER BY and then the logo that way it could be applied to any other market they choose to break into.
ALTERNATIVE LOGO COLORS
We also implemented variations in the logo in case it was to show up on different colors or get runt theroung a fax/copy machine that would not produce the logo in it's original colors. Although these are the colors the client requested the logo is designed in a way that it can be any color it needs to take on.
ROUND 1
This is where we started with KELA after our intial conversation of what she wanted.
ROUND 2
Client picked what they liked and then it was refined to produce the final logo.
