Officina Maremosso

Background

Officina Maremosso is a craft and social project which aims to recover ancient maritime work techniques related to the world of traditional sailing. The main objective is to create a social workshop to revitalize the environment, the economy and the culture of the Ionian Territory.
The project foresees the restoration of a Sloop-type sailboat, involving professionals and new users in the activity of wood handicraft.

Tasks and activities

As Communication and Branding Specialists, we were asked to follow the project start-up phase producing a preliminary Editorial and Social Media Planning to enable and start enhancing digital engagement and entertainment on Facebook, Instagram and Youtube.

Vision
Officina Maremosso represent a real social hub in the city of Taranto: a place where the importance of history and the maritime craft meet the contemporary broad need to recover the local territorial identity. The editorial plans and the consequential tone of communication were based on two main values and aspects: the technical and substantial importance in relaunching a rare old craft and maritime profession and the possibility to enlarge the perception and interest of this workshop towards sensitive common issues, such as Environmental Protection and Sustainability, Social Relaunch, Sustainable Tourism and Transports, Internationalization of Experiences.

Request: Editorial plan [guide line for Facebook Page]
Activity
- Editorial plan creation
- Market analysis - Online competitor communication analysis - study and identification of keywords - conversation analysis
- Identification of content types
- Media
planning creation
- Communication tone guidelines [Tone of voice]
- Graphic
guide line for contents


Editorial Plan for Officina Maremosso
8
64
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Published:

Editorial Plan for Officina Maremosso

Editorial plan creation with: market analysis - Online competitor communication analysis - study and identification of keywords and conversati Read More
8
64
1
Published:

Tools

Creative Fields