Lilly Into the Future Event. (Concept)
The idea is to present a solid past, stable present and a promising future of the company.
Creative Direction: Jolie Salama
3D Shots: Ahmed Yasser 
Solid past will be illustrated through the entrance which is a set of inspiring quotes laid on the screens that Invited people can read on their way into the hall. these quotes are said by Eli Lilly the founder and they represent how lilly has always inspired and will continue to.  e.g. one of the quotes “take what you find here and make it better and better.”
Relative interiors are Designed in order to support the overall look and feel of the theme.
The stable present will show what the company already has to offer and that shall be illustrated through the already created visuals the represent the inside leaflet of any medical product.

Creative Direction: Jolie Salama 
Design and Art Direction: Habiba el Hariry 
3D shots: Ahmed Yasser 
Promising future: is the main celebration of the event which will then be revealed later in the event. separate visuals will be created to celebrate the idea of the 25 years and the promising future. so attendant will leave the event with the memory of a promising future therefore are more motivated to give to the community.
Details: all products and details of the event will be inspired by things such as a package of a medical tablet, leaflet, insulin products etc. so the overall theme is a bit playful but still academic for doctors and attendants to enjoy and get inspired.
Lilly Into the Future Event. (Concept)
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Lilly Into the Future Event. (Concept)

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Published:

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