Accenture needed EGD for it´s new Digital Hub, located in Torre Picasso, Madrid.
Matching the urban style, we made a wayfinding system based on the visuals of Metro de Madrid. We placed vinyls through the corridors, indicating the localisation of each room, now simulating a subway station.
In order to reach verisimilitude, we used the same Typeface as Metro de Madrid (Helvetica Bold) and similar colours as well.
Away from the corridors, the stations had to be properly identified, so we designed corporeal letters for each one. Choosen material was 5 mm thick aluminum coated in corporative colour.