Art of AR based recruitment advertisement

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Art behind Sri Lanka’s first AR based recruitment advertisement

Idea

Few months ago at Arimac we had this conversation about an AR platform for merchants, consumers, etc. We wanted to introduce the product with a new concept. So we researched about the past AR experiences that was there. finally we came up with this AR based recruitment advert concept.

I was responsible for designing the actual paper advert & overlook the design part of the app (wynkAR android, ios). Later on the social media post designs.

Process

From the start I knew the AR markers are the crucial part. So I started the design with them. First I did some sketches on the paper according to the job positions that we gonna post. I did some study on the job descriptions before doing the sketches.

Initial sketches

Initial coloring phase

When I did the the actual drawings on Illustrator my biggest challenge was to keep it as detailed as possible (because more detailed markers will give more jitter less results) and in the meantime give some idea about the job role.

Marketing guys wanted to try different art styles to see what fits best. So I gave two different art styles to check, one with only three colors (Arimac corporate colors) and another one with fully vibrant colors. Finally we decided to go with the second option. I had to go back and forth with the design to make it perfect for AR use (to get 5/5 ratings). All together I designed eight AR markers.

Two different styles

Final AR marker illustations

Later we wanted to give some more excitement to the advert by adding a dance animation. So for that we needed a new AR marker! fortunately I had an old illustration which suites well for the cause.

AR marker for the dance animation

In the meantime our 3D department has started the 3D modeling process of the characters that will be used in the app. All together we designed 16 different characters for each job role (one male & female for each job role). We wanted to give this fun feeling to the characters while keeping the corporate look, since this is a recruitment advert. Also for that initially we designed two different character styles. One with more cartoon look & one with more corporate feel while keeping the stylized look. We decided to go with the second option.

In parallel the wynkAR app was developed by our Game & Web/Mobile departments, Together with the UI/UX team. I did some illustrations for the app as well. And I made some email template designs.

Conclusion

Finally the BIG-DAY came! (22.04.2018) The advertisement was published on first page of the Times Jobs section (The sunday times). People were excited about this novel experience.