Absa Bank wanted to launch a new product, Value Bundles, to market: the more of their products you added to your "bundle", the more you would save on your banking fees. Their brief to us was to "create a new world". And that's just what we did. The ad showed how the customer would have complete control in shaping the banking package they wanted. The ad had been shot in such a way that consumers would be able to choose products and have scenes all pulled seamlessly together into an ad that was as personalised as their Value Bundle.