Fruit lemonade labels
A series of lemonade labels were created for the biggest chain of Ukrainian filling station OKKO. Lemonades are available at stores and restaurants on the territory of filling stations.
It's a grab and go product for all visitors of the filling station, restaurants and stores. So, the target market is literally everybody from 3 to 63 years old. The product is fresh and 100% natural. The idea of design was the same—to make the labels easy, fresh, friendly and natural. The main idea was to create a funny and friendly fruit cartoon character which will be associated with the taste of the lemonade. There was also created simple graphical illustrations combined with unique typography.
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