Smiles drawn with pen and ink. This 'interactive' print ad is actually a sticker sheet. Consumers can use the stickers to add smiles to photos throughout the magazine.
These little tear out cards in magazines give consumers a portable 'smile maker' to use at their own discretion.
Facebook application to add smiles to your friends who ruined the shot because you weren't using the Sony Smile Shutter Technology
Smile Cam at sporting events finds unhappy audience members, places fake smiles over their mouth until they actually smile. Once the fan is smiling the Smile Shutter Technology will automatically caputre the perfect shot
Another take on 'Smile Makers', packaged sheets of bubble wrap!
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Sony's Smile Shutter Technology waits until subjects are smiling and then snaps the photo. This campaign 'Make 'em all smile!' creates a lasting Read More