UNEP – Minamata Convention on Mercury

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The brief

The interim Secretariat of the Minamata Convention, hosted by the United Nations Environment Programme, required a branding development and a range of high-quality communications to mark the celebration of this new global environmental convention. The goal was specifically to utilise the first meeting of its Conference of Parties as an authoritative celebration, public outreach, and awareness raising event. This meeting was hosted in Geneva by the Swiss Government and brought high-level dignitaries and government representatives together under the banner “Making Mercury History”.

To bring maximum awareness to the Minamata Convention, the COP1 meeting provided critical communication opportunities for the Convention both for immediate awareness impact, and more importantly, to solidify the long-term dedication to achieve universal ratification, and deep support to implement its provisions.

The solution

I created a strong and original brand concept that encapsulated all of the history of mercury, it’s cultural references, landmark policy decisions, and its journey toward the future. This concept of the golden fish was the backbone of the mercury story that was told throughout the conference via digital channels and multiple levels of print collateral.