ARRI 100 Year Anniversary Celebration
When Arri Asia commissioned us to put into place an environment suitable for celebrating their 100 year anniversary, we immediately thought of the term “reflection”. The event would be about reflecting on, and celebrating the past, so we wanted to manifest this in more literal ways.
We used infinity mirrors on the signage board to symbolize an everlasting relationship and brought reflecting elements around the light sources to elevate moods, helping to encapsulate guest in the atmosphere. This was enhanced by the location, which was atop Hong Kong’s highest tower, the International Commerce Center, with 360 views.